Saturday 12 February 2011

HAIL SARAH WAYNE



Despite its muted colour palette, the clothes from Sarah Wayne’s collection still manage to scream “va va voom” whether you are visiting the Eiffel Tower, Millennium Wheel, Rockefeller centre or even whilst reluctantly walking to your 9am lecture! So what exactly is it about this collection, created by the up and coming designer Sarah Ohana, which makes it appealing in an age where it is difficult for newcomers to distinguish themselves?

Well firstly the philosophy behind this designer’s collection is resonant of the modern day woman: « Sarah Wayne est une mode qui ne s’inspire pas d’hier et qui ne pense pas à demain, c’est une mode immédiate, qui accompagne le désir des Femmes de se renouveler tous les jours. »

My translation: « Sarah Wayne’s style is one which does not look to yesterday nor to tomorrow, it is the fashion of today, and aims to aid the female’s everyday desire to try out new things. »

With such a ‘here and now’ perspective on fashion, no wonder this collection transcends the rigged borders on the atlas, permitting it to be a collection for students, interns and young professionals alike in several cities around the globe.

As well as the philosophy behind the collection, there are the clothes themselves!
The first look in the picture above: denim shirt with badge, classic black mini, neat black blazer and ribbed tights is an optimal look to denote 'school girl all grown up'. The second look: Checked shirt, ripped silver tee and fitted black trousers is très urban chic. Last but not least, the third look: Lace top with padded shoulders and black trousers defines the style of Sarah Wayne’s collection, a style I like to call “Relaxed Luxury”. Why? Because for each look there is a combination of classic pieces put together with a casual modern twist.

So, how can we accessorise this collection with the words “relaxed luxury” hanging admirably over our heads? For a bag, a satchel à la Maje (below).

However, on a student or young professional’s budget, a satchel chez Topshop or chez H&M works just as well! And for shoes? These wedge ankle boots from Blowfish keep that ‘relaxed luxury’ look going to your feet.




1. Leather Look Satchel £14.99 H&M
2. Washed Leather Satchel £50 Topshop
3. Blowfish Heigal Boots £64.99 Schuh

For all the Wayneuses (and everyone else): www.sarahwayne.com

Post written by Miriam Kildare.

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